However, being with the farmers and reassuring them in these difficult times helped Eggoz ride over the crisis.When we talk of commodities that are always on high demand then eggs are definitely one of them. Additionally, the supply chain disruption, news around the spread of the virus, and the bird flu incident added to the existing woes of the company.
In fact, the farmers and the co-founders panicked when the first lockdown was announced in March 2020. “We did not know the industry!” he exclaims.įrom deploying chickens to convincing farmers to work with a small company, which was unknown or unheard of, to the stage of selling the eggs in the market - the four co-founders worked industriously on everything. One of the biggest challenges was venturing into unfamiliar territory.Ībhishek shares that all of them shifted to Bihar and started working from scratch. ChallengesĪbhishek says putting together this complex system was not easy for the company. Today, the company is selling about four million eggs every month through 3,000 retail touchpoints. The logistics are tracked end-to-end by the in-house software, which has enabled the Eggoz to track the movement of every egg at every stage and even trace the chick that produces it. Once the eggs are ready, they are UV sanitised in the units, packed, stamped, and sent for selling. He claims that Eggoz has helped in increasing the farmers’ income by 50 percent and rising. Additionally, the shell and yolk would be thick and proper nutrition can be imparted.” Speaking on how technology has made operations seamless, he emphasises, “When the farmer is productive, his chicks, too, will be healthy. “Real-time visibility of environmental parameters is very important when it comes to creating an impact in getting quality input,” Abhishek says. The app also helps farmers to interact with doctors and get guidance on chicks that are sick or infected.Įggoz also installed IoT devices in the fields, which are used for measuring several parameters, including humidity, temperature, ammonia concentration, and more. The company built a simple, easy-to-use, and vernacular app for the farmers, which helps them enter data related to their farms.
The company claims to have clocked Rs 7.6 crore revenue in FY20 and Rs 12 crore in FY21. The cost of these eggs start from Rs 75 for 330 grams and go up to Rs 400 for 1.65 kg. Today, Eggoz manufactures and sells brown, white, and Nutra eggs. They infused money from personal savings and raised seed funding from Tracxn Labs and angel investors, including Narendra Sankar, Sunil Mishra, and a few others, to continue with their business.
EGG POULTRY FARM FULL
This compelled Abhishek to partner with his IIT friends - Uttam, Aditya, and Pankaj - to dive into the fragmented egg farming sector and launch Eggoz in 2017.Īfter spending a full year doing research, figuring out the operation, and business model, in 2018, the co-founders set up their poultry farm in Bihar. In fact, there were other factors too - a low protein index, unhygienic practices of producing eggs, and lack of formal players in the market.
“At that time, about 70 percent of the production was happening in the southern part of the country, and more than 65 percent of the consumption was happening in north India,” Abhishek Negi tells SMBStory. They found their calling in the age-old dilemma, “Which came first: chicken, or the egg?” They dug up the archives of the Indian poultry market and saw a clear demand and supply gap. However, around 2017, they decided to revisit their dream of pursuing entrepreneurship, which they had often discussed in their hostel and corridors of the IIT campus.
EGG POULTRY FARM PROFESSIONAL
Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey had settled into their professional lives after graduating from IIT-Kharagpur.